CVS Pharmacy has officially changed their name to CVS Health in order to reflect on their new commitment to improving the health of others. Their logo has also changed as they have added a red heart to their name.
In doing so, CVS no longer sells tobacco products. But does CVS actually care about people purchasing tobacco products or are they just PR/Marketing geniuses? Regardless of their intentions, the store's new branding will generate an internet buzz about the chain store, which can only help their image, and undoubtedly sales.
CVS banning tobacco products will not stop anyone from purchasing cigarettes or chewing tobacco, so why should they make such a big deal about their shift in inventory? One could argue that any large chain store would take advantage of this new image in order to gain publicity. But who's to point fingers at CVS Health? They have a fantastic PR department. And don't feel bad for them, their lack of sales in tobacco products will be surpassed by their jump in sales from publicity.
No comments:
Post a Comment